Timothy Armoo is a British entrepreneur and investor best known for co-founding Fanbytes, the influencer-marketing agency that helped major brands reach Gen Z audiences on platforms including TikTok, Snapchat, Instagram and YouTube. Armoo’s story stands out because his business career started long before Fanbytes. He has said he was born in London, spent much of his early childhood in Ghana and returned to South London at 11, where he lived on a council estate. By his mid-teens, he was already building businesses: he started a tutoring venture at 14 and later created EntrepreneurXpress, a media company he says he sold while still a teenager.
Fanbytes became the venture that turned Armoo into a widely recognized name in British entrepreneurship. He started the company while studying at the University of Warwick and built it with co-founders Ambrose Cooke and Mitchell Fasanya. The agency specialized in connecting brands with younger audiences through creators and social platforms, working with companies including Samsung, Nike and H&M. Brainlabs said Fanbytes had served more than 500 brands globally and had a team of about 60 when it announced the acquisition in 2022. Brainlabs did not disclose the sale price, although Armoo has since described the exit publicly as a multi-eight-figure deal. His work also earned him a place on Forbes’ 30 Under 30 Europe list in Media & Marketing in 2021.
Armoo’s post-Fanbytes career has moved increasingly toward investing, media and founder education. In 2026, he announced that he was committing £5 million of his own capital to a fund backing AI-first startups led by minority founders. He called it the Legon Fund, a name he said came from the street where he grew up in Ghana, and described distribution and marketing as central to its investment thesis. That shift gives his career a second act: from building a youth-focused marketing company to using the proceeds and experience from entrepreneurship to back other founders. For readers searching Timothy Armoo today, that combination of an early start, a high-profile Fanbytes exit and a new focus on AI investing explains his continuing relevance in the UK startup and marketing world.
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